This post fits like a glove with the summer season and marries well with the previous post of Where the Hell is Matt.
I believe that is as clear as water that consumers and users of the web are the ones holding the very pure creativity and the fire starter for viral videos. This wedding video amazes me for 3 reasons: breaking with the traditional entrances, how a small network of people can generate 14million views and manage to “credit” the career of Chris Brown.
The concept of the idea is easy – I want our wedding to be different. In the big number of people weddings, the organizers (couple) tend to spend ridiculous resources to make a ceremony unique.
Well this couple and their friends managed to create the proper relax mood, smiles and very important a remarkable experience for those present at the wedding or us that watched the video. How many creative’s wish to drink from this naïfness and generate the hard online buzz!
Chris Brown case, after the Rihana story that work as a huge downturn to the male singer, this very simple wedding celebrated generated a high demand for mp3’s in iTunes and Amazon. On top of that imagine the number of wedding playing this song!!! To conclude Chris Brown was saved by the wed(b).
This 2nd video is all that we wish in a typical summer: dance, music, adventure and unexpected situations.
This is how someone like Matt can invite others to be part and create an large scale dance floor. What strikes me is this video is that we live in the era of online social platforms but the growing movements of people getting together and crabbing the moment is growing also in the offline and face to face version, like in this case.
Imagine this guy could be the Matt version for summer music festivals, creating choreographies for the bands playing, selling his merchandise, energy drinks and placing more of these videos online! Going to purpose to be the agent.
These two examples are clear evidences that users and consumers are starting to change their normal habitus of being confined on doing what there are supposed/told to do, to the mutation of doing what makes me happy.
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